We can learn a lot about a person, business, or organization through their social media presence. However, if the organization, business, or person is influential enough, there might be more than one social media page where information is shared. Take New Mexico State University (NMSU); for example, they are a large organization with more than one social media page and operate on more than one social media platform. Three Facebook pages that are linked to NMSU are the NMSU College of Business, NMSU Department of Student Life, and New Mexico State University (the official page for the college). While each of these pages relates to the main campus, it is evident from the branding elements used that different people handle each page. Similar branding elements that can be experienced from these pages are an official tone of voice and the use of the school colors and school logo within the shared media. Differences found are the infrequent postings on NMSU College of Business compared to the frequent posts on the other two pages. Also, the College of Business only uses an official tone of voice, while the other two pages often express excitement to engage their audience. The main difference between the official NMSU page and the Department of Student Life is the frequent use of videos on the official page.
New Mexico State University (2020).
Since resuming my college career, I made it a point to join the NMSU College of Business group. I felt that it was important to join this group primarily due to my degree in Business Administration. I want to make the most out of my experience and education; therefore, I believe that it is vital to be as informed as possible in the area of study one might be interested in. I don’t think that anyone is ever too old to learn something new. Instead, I believe that it is essential to continue learning because the world changes every day, and I don’t want to be left behind. That being said, I plan to be a part of this Facebook community as an avid learner to increase my skill and knowledge.
To continue with the trend of learning, businesses should learn from other businesses. The world of social media is here to stay, and innovative firms know that they can utilize social media platforms to connect with their target market. Learning from others is essential in the world of business. We learn from the mistakes and successes of our competitors and other business owners. People and organizations can also learn from the company or groups that they find inspirational and engaging on social media. For example, the Nuclear Waste Partnership does an excellent job creating social media content for their Facebook page.
Find the Nuclear Waste Partnership FB page here!
https://www.facebook.com/nuclearwastepartnership/?ref=page_internal
Through frequent and consistent updates, the Nuclear Waste Partnership updates its followers with a variety of content. They include everything from the recognition of employees and interns to what the company is doing within their local communities. Often, the organization will post about the company history and remind the people of their company mission. They also provide media of their community outreach programs and company events. They create sentiment, awareness, and communication with their target market, which are best-practice tactics that other companies could learn from the Nuclear Waste Partnership.
However, as I said before, it is not only companies or organizations that can have a social media presence. People of all backgrounds also have social media pages. One common trend on Twitter is for public figures and CEOs to use the micro sharing site to state opinions, information, or inspirational posts. A CEO that I follow is Sonja Santelises of the Baltimore City Public Schools. I followed her because I honestly did not know that there was the title of CEO within a public school district. I find it inspirational that she has received that honor and seeks to inspire others through her position. She recently sent out a tweet of recognition for the work and heart of one of her employees. The act of recognizing another person’s accomplishments is something everyone should aspire to do. Through this small act, I believe that Sonja will inspire others to express the same kindness and appreciation that she has shown.
While on Twitter, I also followed the Artesia Public Schools. This is an organization that I have always believed that I would work for one day. Both of my parents worked there, and I found the work they did very meaningful. The district is in a rural area, so their social media content would mostly be considered the conversationalist group. They post updates, but they don’t interact much outside these updates. I believe that they could learn how to increase their social media presence from other organizations, but I also know that it might take some convincing that the action is necessary.
Looking into the different industries and their use of social media only proves to me that any business can use social media to increase and benefit their community network.
Your lifelong learner,
-Brianna
References
New Mexico State University . (2020). Official University logo: New Mexico State university – all About discovery! Official University Logo | New Mexico State University – All About Discovery! Retrieved September 15, 2021, from https://brand.nmsu.edu/official-university-logo/index.html.
Nuclear Waste Partnership . (2021, August 24). Log in or sign up to view. Facebook. Retrieved September 15, 2021, from https://www.facebook.com/nuclearwastepartnership/?ref=page_internal.
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